This is the text version of my keynote paper I gave at the Culture and the Periphery conference at Gray’s School of Art, Robert Gordon University, Aberdeen on 4th October 2019.

This is the final part of a three-part series about "opportunity areas".  The first two blog posts in the series, Unearthing socially engaged art’s complicity in the gentrification of Elephant & Castle nd 'There for the taking', focused on three artists who I suggested were complicit in gentrification by working for state-funded initiatives like Creative People and Places and with property developers Delancey in the soon-to-be-demolished shopping centre at Elephant and Castle.  I know quite a few people felt I had been unfair, aggressive, vitriolic, indignant and cynical.  I was at pains to explain that the tale I told was not unique nor unusual.  Socially engaged art is commonly used as a form of placemaking.  The examples I described in the work of Eva Sajovic, Rebecca Davies and Sarah Butler were mundane.  A perhaps crass attempt to illustrate much bigger problems in our lives that are mirrored in art practices.