Culture is BAE Systems Britain. The Great Exhibition of the North: "Family-friendly fun", the corporate takeover of the arts & the maker of weapons used to kill families

This blog is a brief response to the artwashing of the Great Exhibition of the North, particularly the inclusion of BAE Systems as a "premier partner" of the event, which is billed as the UK's biggest event for 2018. There's a campaign to force event organisers to remove BAE Systems from the list of sponsors and I'm a member, but I want to consider the following questions in relation to the scandal: a) Who really organises the exhibition? b) Where is the money coming from? c) Who decides on sponsors? I suggest the arts community in the North East may have had little, if any choice in the decision to brand the event with a weapons manufacturer with a terrible reputation.

"Culture is BAE Systems Britain", appropriated government overseas advertising image, Stephen Pritchard, 2018.

Just what on earth is going on with the Great Exhibition of the North? An event dreamt up by the Tories to showcase their outlandish vision of the Northern Powerhouse has become the site of artwashing on an epic scale! The biggest cultural event on the UK calendar this year, the exhibition has revealed its three "premier partners" - each of which will benefit significantly from massive media exposure across the UK and around the world. It was bad enough to find that two of the three exclusive partners - Virgin and Accenture - are renowned tax-avoiders and well-versed in exploiting and privatising our public services, but to find that weapons manufacturer BAE Systems are set to benefit from their association with the Great Exhibition of the event left me absolutely dumfounded!

I mean, the decision to accept sponsorship from BAE Systems simply beggars belief. The company has made billions from the sale of weapons and mass surveillance technologies to oppressive regimes and has been widely criticised for doing so. Its weapons have been used by Saudi Arabia to kill innocent men, women and children in Yemen. The company's weapons have also been used by Israel against innocent Palestinian families. How can exhibition organisers legitimately defend their decision to attach such a brand to the event? Are artists and organisations involved in the event aware that their names are being used by BAE Systems to sanitise their image as symbols of their commitment to corporate social responsibility? This is artwashing on a grand scale: the artwashing of the North of England - its communities, its artists, its people. It is absolutely outrageous!

Some artists have already withdrawn. I am part of a group of artists and arts professionals calling for the Great Exhibition of the North to #dropBAE. Our petition had almost 800 signatories at the time of writing this blog. It is deeply unethical to have BAE’s name associated with the exhibition and it taints the proud cultures and heritage of the people of Newcastle and Gateshead and, indeed, the North. Artwashing works by using brand association with arts events, like the Great Exhibition of the North, to create what appears to be a caring image to the general public. Unfortunately, this is nothing more than a PR exercise in false claims of "corporate social responsibility" to disguise unsavoury corporate activities - in this case the wholesale export of arms and advanced surveillance equipment that murder people and spy on them. BAE Systems are the antithesis of social justice. Their products kill innocent people and take away human rights.

So why would anyone want to associate such an important festival of arts, heritage, culture and creativity with a producer of mass destruction and control? It is all too easy to blame the organisers - the NewcastleGateshead Initiative - or the arts organisations, or the artists, or the other board members, for that matter. We must remember that this event is primarily paid for by the Tories - by the UK government. The Great Exhibition of the North is a government initiative. And BAE Systems are a tax-payer subsidised company. So is it really that surprising that they were chosen to benefit from this festival? They employ many people in the North East. For the Tories, that's a "no-brainer". They wouldn't think twice about ethics or about brand identity. This is just a vehicle for their own Conservative notions of "the North" and neoliberal enterprise.

DCMS Secretary of State Matt Hancock welcomes the exciting Great Exhibition of the North programme - a summer of spectacular events hosted by Newcastle-Gateshead on behalf of the North of England....

So this is a political issue. The artwashing of BAE Systems at the Great Exhibition of the North is a political issue. It is another example of the state-supported corporate takeover of the arts, just like the recent appointment of Elizabeth Murdoch to the national council of Arts Council England

I would not be at all surprised to learn that the DCMS and Government Office forced exhibition organisers and participants to accept the prominent branding of BAE Systems. I wouldn't be surprised to hear that BAE Systems had contributed little, if anything in terms of financial sponsorship. I wouldn't be surprised if all the sponsors were selected by the Tories. And all this in a part of the country firmly committed to the principles of community, hard work, and solidarity: a Labour heartland. THEY are trying to tear out our hearts and turn the North East into a sales event for weapons and tax-avoidance. Artists are once again used as pawns, with precarity used against them at every opportunity. 

We must say no!

Please sign the petition now.


"Get North!" by Great Northern, 2018.